This is certainly true of super stylist Katie Grand
She may not be a household name, but within the fashion industry she is something of a legend.
Grand has been at the forefront of cutting edge fashion and youth culture since the nineties, when she teamed up with photographer Rankin
and Jefferson Hack
to help start Dazed & Confused
, which recently celebrated its 25th anniversary.
She now helms her own Condé Nast-backed biannual, LOVE magazine
, creating some of the most dynamic and memorable fashion images in recent memory, with stars like Cara Delevingne
, Kendall Jenner
gracing its cover.
On top of her editorial work, Grand has also had a hand in shaping fashion shows and campaigns for the likes of Miu Miu
and Dolce & Gabbana
Arguably her most famous and longstanding relationship is with American designer Marc Jacobs
The pair have been friends from Jacobs days as creative director at Louis Vuitton
, where Grand styled many of the womens and menswear shows, to now his eponymous label.
"She's like a sounding board," Jacobs told CNN Style presenter Derek Blasberg at LOVE's most recent issue launch.
"I think I become so overwhelmed by choices, and what's great is to have someone outside of the company who has an outside eye."
When asked about the source of her talent, Jacobs commented:
"There's no crystal ball, there's no formula, it's very instinctive. I think when people love something with all their heart, the impulse and the instincts are just there."